I'm Michelle

After more than 16 years leading brand, marketing and commercial strategy for companies including Old Navy, Banana Republic, Sephora, Ulta Beauty and Target, I realized my favorite part of the job wasn’t launching products or growing multi million dollar businesses. It was working alongside passionate leaders and helping turn great ideas into something meaningful.

Today, through The Polished Brand, I partner with entrepreneurs to transform great ideas into businesses built for sustainable growth. My role is equal parts strategist, & sounding board helping founders gain the clarity, confidence and roadmap needed to move forward.

Throughout my corporate career, I had the opportunity to build brands across apparel, beauty, wellness and lifestyle, leading initiatives spanning branding, marketing, commercialization and business strategy.

Working inside some of the country’s most recognized retailers taught me how successful brands are built from the inside out. More importantly, it showed me that sustainable growth doesn’t happen by accident. It comes from thoughtful strategy, clear positioning and consistent execution.

Today, I bring that same strategic rigor into the hands of passionate entrepreneurs, helping them build businesses that are as intentional behind the scenes as they are polished on the surface.

What I love most about this work is that no two founders or businesses are the same.

Whether we’re building your brand foundation, refining your marketing strategy or creating a roadmap for long term growth, my role is to simplify complexity,  & help you make confident decisions that move your business forward.